LG smart TVs are getting Xbox Game ...

Microsoft promised in a strange ad campaign last year that it would bring Xbox Game Pass to more than just its own gaming brand’s hardware thanks to Xbox Cloud Gaming. One of the previously announced platforms that it said would gain the ability to run Xbox Game Pass was smart TVs from LG. Today, LG announced that the Xbox app will begin rolling out to a collection of its smart TVs in 25 countries this week.

The Xbox app is compatible with select LG screens and monitors. According to the press release, the available models include “2022 OLED TVs, 2023 OLED, QNED, NanoCell and UHD TVs…which have been updated to software version 23.20.01 or higher.” It will also be made available at a later date on LG’s StanbyME screens. Once downloaded, the app allows members of the Xbox Game Pass Ultimate subscription to stream select titles they already own or to access titles from the Game Pass library.

LG is the latest electronics manufacturer to offer the Xbox experience without the need to physically own an Xbox. Samsung has already done the same, and Amazon’s Fire TV also has an Xbox app.